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Theme: Screen Tourism
Partners: UK, Sweden, Malta, Romania, Poland, Slovenia and Spain
Euroscreen was an eight-country, nine- partner Interreg IVC project in which Promalaga, the Malaga Municipality’s development arm was a partner. Euromedia was engaged by Promalaga as the specialist external consultancy which helped the organisation to fulfill its role within the project. The overall purpose of EuroScreen was to maximise the economic and cultural synergies between the screen (audiovisual media: cinema, television, advertising, video games, apps) and tourism sectors in order to achieve an increase in innovation, competitiveness and growth for both. The project also supported the exchange and promotion of industry best practice and it continues to impact on related policy in the partner states.
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