Offering services to the film, advertising or TV industry.
Euroscreen is an Interreg IVC project involving Promalaga, the Malaga Municipality’s development arm, who have honored Euromedia by retaining us as external consultants. The program, involving nine European countries, is designed to exploit the numerous opportunities inherent to the economic and cultural tourism linked to a diverse array of medias such as cinema, television, advertising, video games, apps or any platform that impacts a tourist when deciding on a travel destination. Amongst other, Euroscreen works for the exchange and promotion of best industry practices and consistently seeks to improve throughout Europe the policies supporting these sectors.
Screen tourism relates to the influence of films, TV programmes and commercials in affecting tourists’ decisions to visit a destination. The on-screen representation of cities and regions has a substantial economic impact on tourism and in strengthening the cultural promotion of regions. EuroScreen works to exchange good practice in this area and in turn to improve policies across European regions.
Who’s involved in EuroScreen
The EuroScreen partnership consists of a mix of nine organisations across eight different EU regions, including Regional Development Agencies, Film Commissions and a higher education institution:
Apulia Film Commission (Italy) Bucharest Ilfov Regional Development Agency (Romania) Film London (UK), Lead Partner Fondazzjoni Temi Zammit (Malta) Rzeszow Regional Development Agency (Poland) Municipality of Ystad (Sweden) Maribor Development Agency (Slovenia) PRO MALAGA (Spain) Lund University Department of Service Management (Sweden)
EuroScreen will be assisted by European financing and project experts Peacefulfish and Otravista to maximize delivery of the project and fully explore its potential legacy. The project will run from 2012 to 2014.
Take a look to the 4th Case Studies produced by the Euroscreen partners.
Writer and researcher: @Paulino_Cuevas