Exploiting existing and new visual narratives to build, develop and brand three destinations: Málaga, Antequera and Ronda.
One of the aims of these action it will be to organized a fun trip oriented to leading production companies from Europe to visit those cities. We will use the brand and the product “MAR de Culturas” for opening up for the first time the doors of very special locations to production companies.
We want to encourage the emergence of the three cities in advertisements.
*MAR de Culturas, the brand, has double meaning. MAR, means Sea but, at the same time, means: M, Málaga; A, Antequera and R, Ronda.